Orbit Frequency
Common in Marketing-Driven and Growth-Focused Companies.
As soon as a business wants to scale lead generation or sales using paid advertising, a Paid Media Specialist often joins the crew. Essential for e-commerce, SaaS, agencies, and any business where digital ad performance fuels growth.
Mission Zones
Venture-Backed Startups
E-commerce & Direct-to-Consumer Brands
SaaS and Subscription Services
Marketing & Advertising Agencies
Professional Services Firms
Nonprofits and Membership Organizations
Daily Flight Plan
Plan, launch, and manage digital ad campaigns (Google Ads, Meta Ads, LinkedIn, YouTube, etc.)
Conduct keyword research and audience targeting for paid search and social campaigns
Write ad copy and collaborate with designers on creative assets
Optimize campaigns for click-through rate (CTR), conversion rate (CVR), and return on ad spend (ROAS)
Analyze performance data and adjust bidding strategies and audience segments
Stay updated on ad platform changes, policies, and best practices
Report on campaign performance to stakeholders
Core System Requirements
Mastery of ad platforms: Google Ads, Meta (Facebook & Instagram) Ads, LinkedIn Ads, TikTok Ads, and/or YouTube Ads
Deep understanding of audience segmentation, bidding strategies, and campaign structures
Analytical and data-driven mindset for optimizing campaigns
Skilled in A/B testing and creative experimentation
Familiarity with Google Analytics and conversion tracking setups
Strong copywriting instincts for headlines and ad creative collaboration
Bonus: experience with programmatic advertising and remarketing
