Head of Marketing
Scratchmade builds experiences that spark opportunities and compound relationships for investors and business owners. They create excellent, unusual, and high-value events and goods that extend brands and influence. At Scratchmade, they create immersive and unique event experiences that are far from standard corporate gatherings—they're high-value interactions designed to cultivate meaningful connections that unlock opportunities.
About the Role:
The Head of Marketing role will be a key driver of revenue growth through engaging event attendees, increasing participation, and expanding new product offerings by cultivating a community of brand loyalists. Success in this role looks like someone who can seamlessly move back and forth between high-level marketing strategies and execution of tactics across platforms varying in both short and long-form content.
The ideal candidate will have a passion for entrepreneurship with experience growing a business through a small marketing team (or team of one) within a startup or start-up like environment. This person needs to be innovative and enjoy pushing creative boundaries while delicately balancing brand identity. Strong copywriting and content creation skills are a must.
The Goal:Contribute to the strategic growth of Scratchmade by amplifying their current events (Main Street Summit and Capital Camp) and cultivating new opportunities for expansion, resulting in doubled revenue in 2 years.
What You Will Be Responsible For:
Crafting and implementing marketing strategies that drive revenue
Owning brand positioning that resonates with their specific audience
Launching new initiatives with strategic go-to-market plans
Creating content that cuts through the noise, particularly strong written communication skills
Managing digital presence across platforms, particularly LinkedIn and X
Building and executing email campaigns that readers engage with
Making data-backed decisions to prioritize marketing efforts
Overseeing contractors for outsourced projects
Managing vendor relationships and communications externally
Skills Needed to Apply:
Hard Skills:
Marketing Strategy & Brand Management: Not just theory - you've actually built and implemented strategies that moved the needle
Expert Copywriting & Content Creation: You can write copy that people want to read and that drives action across multiple channels
Social Media & Email Marketing Proficiency: You know how to build campaigns that actually convert on LinkedIn, X, and email
Website & Graphic Design Project Management: You can effectively manage creative teams and projects with contractors
Data Analysis: You're comfortable making sense of Google Analytics and turning those insights into action
CRM Experience: Preferably experience with HubSpot or platform beyond just basic contact management
Brand Identity Implementation: You understand how to translate brand values into compelling storytelling that resonates
Customer-Facing Outreach: Real experience connecting with customers through social media, emails, and in-person events
Project Management: You've managed complex projects at a small agency, startup, or as a freelancer when resources were tight
Visual Content & Storytelling: You know how to communicate complex ideas through visual mediums
Community Engagement: You've built or nurtured communities around brands or initiatives
Soft Skills:
Ability to generate fresh ideas and have a strong opinion about content strategy while remaining open to new ideas and quick pivots
Self-starter mentality with ability to work in ambiguous situations without extensive oversight
Ability to identify challenges and implement practical solutions
Effectively work with teammates, contractors, and event attendees
Capability to stay focused and productive during high-stress moments or tight deadlines
