Frequency
Less Common but High-Impact.
Typically shows up in more mature or fast-scaling small businesses ($5M–$50M+), especially those investing meaningfully in growth. May start as a "player-coach" — part strategist, part hands-on executor.
Industry Zones
Daily Plan
Set and oversee marketing strategy across all channels
Manage team and/or contractors (design, content, performance)
Align marketing with sales, product, and executive goals
Track, report, and optimize key metrics (CAC, LTV, MQLs)
Lead brand, messaging, positioning, and customer research
Own the marketing budget and ROI
Core Requirements
Strategic thinker with cross-channel marketing experience
Leadership and team-building skills
Deep understanding of marketing funnels, metrics, and attribution
Strong grasp of content, paid media, SEO, email, and brand
Data-driven with creative instincts
Bonus: HubSpot, GA4, Webflow, ad platforms, basic UX/design chops
