Frequency
Very Common, especially for consumer brands, services, and digital-first businesses.
Often hired early when a company wants to grow brand awareness, audience engagement, or inbound leads.
Industry Zones
Daily Plan
Plan, create, and schedule posts across social platforms (Instagram, LinkedIn, TikTok, X, Facebook, Threads, etc.)
Develop platform-specific content strategies to grow followers and engagement
Write captions, design graphics, shoot or source photos and video content
Monitor comments, messages, and mentions; engage with followers
Analyze performance metrics and adjust strategies based on data
Collaborate with marketing, design, and customer support teams for campaigns
Stay updated on platform trends, algorithm changes, and best practices
Core Requirements
Deep understanding of major social platforms and their audiences
Strong writing, visual storytelling, and content planning skills
Proficiency with scheduling and analytics tools
Experience with design tools (Canva, Adobe Creative Suite)
Analytical mindset for measuring engagement, reach, and growth
Awareness of platform algorithms, trends, and viral content culture
