Orbit Frequency
Highly Common in Subscription, E-commerce, and Service-Based Businesses.
Email remains one of the most reliable and high-ROI marketing channels, so this role is a staple for companies with customer lists, lead generation, or recurring content strategies.
Mission Zones
Marketing and Creative Agencies
E-commerce Brands & Direct-to-Consumer Products
SaaS and Subscription Businesses
Nonprofits and Membership Organizations
Professional Services and B2B Companies
Media, Publishing, and Content Companies
Daily Flight Plan
Build and schedule email campaigns for promotions, product launches, newsletters, and announcements
Create audience segments and personalize content for different buyer journeys
Collaborate with designers and copywriters on email templates and messaging
Set up automated email sequences for onboarding, retention, and re-engagement
A/B test subject lines, content, and send times for maximum open and click rates
Monitor email performance metrics like open rates, click-through rates, conversions, and unsubscribes
Ensure compliance with spam laws and deliverability best practices (CAN-SPAM, GDPR)
Core System Requirements
Proficiency with email platforms like Mailchimp, Klaviyo, HubSpot, ActiveCampaign, or ConvertKit
Strong understanding of email deliverability, list hygiene, and segmentation
Data-driven mindset for interpreting and acting on email performance
Copywriting and design collaboration skills for compelling campaigns
Familiarity with automation workflows and customer journey mapping
Understanding of A/B testing and optimization strategies
Bonus: experience with HTML/CSS for email template tweaks
