Orbit Frequency
Occasionally Seen, Strategically Essential.
Typically appears when a business is growing past the “scrappy sales team” phase into a more structured, scalable revenue operation. Common in businesses at $5M–$50M ARR or revenue, or those preparing for significant growth, acquisition, or geographic expansion.
Mission Zones
Daily Flight Plan
Set sales strategy, goals, compensation plans, and territories
Recruit, onboard, and manage sales teams (SDRs, AEs, AMs)
Build and optimize sales processes and tools
Align sales strategy with marketing, finance, and product teams
Forecast revenue, monitor KPIs, and report to leadership/board
Coach team members on pipeline management and deal execution
Open doors with key accounts and strategic partners
Core System Requirements
Strong leadership, coaching, and team-building capabilities
Deep knowledge of sales strategy and pipeline management
Forecasting, CRM reporting, and data-driven decision-making
Contract negotiation and deal-structuring savvy
Adaptability in fast-changing markets and business models
Bonus: experience in scaling sales teams from early-stage to growth-stage
