Very Common in Modern Project-Based Small Businesses.

Often one of the first digital hires for any brand serious about growing online sales, especially via DTC (Direct-to-Consumer) or marketplaces

Oversee and optimize online store platforms (Shopify, WooCommerce, Magento, BigCommerce)
Monitor web traffic, conversion rates, and sales performance
Coordinate product listings, promotions, and pricing updates
Collaborate with marketing for email campaigns, paid ads, and SEO
Manage relationships with fulfillment centers and shipping providers
Analyze sales data to identify opportunities for growth
Troubleshoot website issues and liaise with developers as needed
Optimize the customer buying experience for both desktop and mobile
Stay current on e-commerce trends, tools, and competitor activity

Strong understanding of e-commerce platforms (Shopify, WooCommerce, etc.)

Familiarity with web analytics tools (Google Analytics, GA4, Hotjar)

Knowledge of SEO, digital marketing basics, and conversion rate optimization

Ability to manage product catalogs and digital merchandising

Strong project management and collaboration skills

Comfortable interpreting performance metrics and adjusting strategy

Email Marketing Manager

Administrative Assistant