Frequency
Moderately Common.
Often hired once a small business is ready to scale its customer acquisition or brand presence. Usually appears after $3–5M in revenue or when outbound marketing becomes a strategic priority.
Industry Zones
Daily Plan
Plan and execute marketing campaigns
Manage website, email, and social media content
Analyze performance data and optimize strategies
Coordinate with contractors (designers, copywriters, etc.)
Collaborate with sales and product teams
Maintain and grow the company’s brand presence
Core Requirements
Strong writing, communication, and storytelling skills
Data fluency — comfortable with analytics and KPIs
Experience with digital marketing tools (e.g., Google Ads, Meta, SEO, HubSpot)
Project management skills for coordinating campaigns
Creative mindset with a testing/iterating habit
Bonus: design chops, light HTML/CSS, or marketing automation experience
